Mayara Roth Isfer Osna
1. STARTUP COMPANIES IN THE BRAZILIAN ENVIRONMENT: PRELIMINARY REMARKS
While being informally used on a daily basis in the most diverse environments — especially when referring to new companies usually tied to digital entrepreneurship —, the word startup is rarely conceptualized thoroughly.
Seeking to clarify what in fact is a startup, Eric Ries — founder of the Lean Startup movement — conceptualizes it as “a human institution designed to create new products and services under conditions of extreme uncertainty”.
In the national scope, Yuri Gitahy — entrepreneur, investor and founder of Aceleradora, a company which supports this kind of venture — points out a few requirements for a given business to be so called. According to him, “a startup is a group of people in search of a business model that is repeatable and scalable, and who work in conditions of extreme uncertainty”.